Reel Opinions


Monday, January 23, 2017

The Founder

The Founder was, at one time, being groomed by The Weinstein Company as a big Award Season movie.  But, for whatever reason, the studio got cold feet, and is now dumping it in January with little fanfare.  I honestly can't imagine why.  This is a great little movie, with a captivating lead performance by Michael Keaton.  In all honestly, I ended up liking this much more than Lion (which I did enjoy), the movie the Weinsteins did choose to be their Award hopeful.

Even if it lost out on the chance of being one of the great films of 2016, it is now officially the first great film of 2017.  It tells the true story of Ray Kroc (Keaton), a middle-aged fast-talking salesman who in 1954, was struggling to make ends meet by working on the road and selling milkshake mixers to largely uninterested clients.  His life and his fortunes took a turn when he discovered a revolutionary little burger stand in California run by two forward-thinking, but naive, brothers.  Their restaurant, called McDonald's, was unlike anything at the time, creating a streamlined cooking process that could have your order in seconds instead of a half hour, and dreaming up many ideas that would become staples of the fast food world, such as having the food packed in wrappers, and a walk up window to order food from.  The film tells the story of how Ray appealed to the brothers to franchise the business, and then slowly but surely took total control of their empire by doing things on his terms, and generally rewriting history.

The McDonald Brothers, Dick and Mac (played wonderfully by John Carroll Lynch and Nick Offerman), knew they had something good, and were very protective of their dream restaurant.  However, Ray had the ambition that they did not, and the instinct on how to build a multi-million dollar empire.  That's what separated them.  In a way, The Founder is not far removed from The Social Network, which also told the story of someone who had the ambition to take an idea like Facebook and fly with it.  Ray saw the "Golden Arches" logo (which one of the brothers had dreamed up) as a sign that could be as American as the flag, and he knew how to capitalize on it.  As Ray's ambition grew, and he started placing McDonald's restaurants all across the Midwest and eventually the U.S., he also found himself wanting to work away from the McDonalds themselves, and turn the franchise into something entirely his own.  By the time it was over, he had fleeced his former bosses out of their own company, and was telling everyone that the restaurant had been his idea.  He even went so far as to name the first McDonald's he franchised as the #1 restaurant, instead of the original in California.

The success of the movie is credited to two crucial elements.  First, there's the incredibly smart screenplay by Robert Siegel (The Wrestler), which is not only sunny and breezy, but also incredibly funny in a very dark way.  It views Kroc as somewhat of a smooth talking con artist who knew all the angles, and how to get what he wanted, while essentially cheating certain people out of what was rightfully theirs.  But at the same time, he comes across as being charismatic, and well, kind of likable.  This is thanks to the second element, which is Keaton's performance.  His casting can only be labeled a stroke of genius, as he is able to make Kroc into somewhat of a shady character, but an undeniably charming one, who knew how to talk people into working with or for him.  We get to see how he wooed different investors into franchising the restaurant, and even how he wooed the wife of one of his investors. (He was married at the time, his first wife played by Laura Dern, who does the best she can with a somewhat underwritten, but still somewhat heartbreaking role.)

There are some fascinating moments here, as we see how Ray Kroc cut costs in order to boost profits, such as using powdered milkshake mix instead of real milkshakes, whose ingredients required a massive and expensive refrigeration unit.  We see how he put his entire life, even his own home, on the line for the company, and how he constantly came out on top, while the exasperated McDonald Brothers back in California could do little about it.  To be fair, I would have liked to have seen what went into some of the more popular aspects of McDonald's.  We don't get to see the invention of certain famous menu items like the Big Mac, nor do we get to see the creation of the Ronald McDonald character.  This is entirely Ray's story, and his determination to get to the top no matter what it took, or who he had to step on.  Fortunately, it's an interesting one, and the screenplay and Keaton's performance know how to grab our attention from early on and never let go.

The Founder was directed by John Lee Hancock, who is famous for making more uplifting biofilms, such as The Blind Side or Saving Mr. Banks.  Here, he inhabits a gray area.  It pulls no punches in showing that Kroc was essentially a crook who took a lot of people for a ride, and wound up laughing all the way to the bank.  Still, he is wise not to entirely vilify him, and to essentially make him the all around story of the American Dream.  How through hard work and determination, this man who thought life had passed him by was able to make it in the world.  The tone of the film seems to both admire and be just a little bit horrified by its subject matter, and I think the movie finds the right balance.  It gives the movie a certain darkly comic edge that we don't usually find in a lot of "based on a true story" films, which usually try to paint their subject in as grand a light as possible.

The Founder is strongly compelling, and one of the rare times I wanted a movie to be longer, as I thought there was even more to the story that could have been told.  It's so perfectly paced and well written, you can't help but want more.  The movie ends up being memorable, not just because it's a great movie being released in a month usually reserved for sludge, but also because it's just a great story that I'm surprised Hollywood didn't try to tell sooner.

0 comments

0 Comments:

Post a Comment

<< Home

09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
03/01/2006 - 04/01/2006
04/01/2006 - 05/01/2006
05/01/2006 - 06/01/2006
06/01/2006 - 07/01/2006
07/01/2006 - 08/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
10/01/2006 - 11/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
05/01/2007 - 06/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
01/01/2008 - 02/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
04/01/2008 - 05/01/2008
05/01/2008 - 06/01/2008
06/01/2008 - 07/01/2008
07/01/2008 - 08/01/2008
08/01/2008 - 09/01/2008
09/01/2008 - 10/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
12/01/2008 - 01/01/2009
01/01/2009 - 02/01/2009
02/01/2009 - 03/01/2009
03/01/2009 - 04/01/2009
04/01/2009 - 05/01/2009
05/01/2009 - 06/01/2009
06/01/2009 - 07/01/2009
07/01/2009 - 08/01/2009
08/01/2009 - 09/01/2009
09/01/2009 - 10/01/2009
10/01/2009 - 11/01/2009
11/01/2009 - 12/01/2009
12/01/2009 - 01/01/2010
01/01/2010 - 02/01/2010
02/01/2010 - 03/01/2010
03/01/2010 - 04/01/2010
04/01/2010 - 05/01/2010
05/01/2010 - 06/01/2010
06/01/2010 - 07/01/2010
07/01/2010 - 08/01/2010
08/01/2010 - 09/01/2010
09/01/2010 - 10/01/2010
10/01/2010 - 11/01/2010
11/01/2010 - 12/01/2010
12/01/2010 - 01/01/2011
01/01/2011 - 02/01/2011
02/01/2011 - 03/01/2011
03/01/2011 - 04/01/2011
04/01/2011 - 05/01/2011
05/01/2011 - 06/01/2011
06/01/2011 - 07/01/2011
07/01/2011 - 08/01/2011
08/01/2011 - 09/01/2011
09/01/2011 - 10/01/2011
10/01/2011 - 11/01/2011
11/01/2011 - 12/01/2011
12/01/2011 - 01/01/2012
01/01/2012 - 02/01/2012
02/01/2012 - 03/01/2012
03/01/2012 - 04/01/2012
04/01/2012 - 05/01/2012
05/01/2012 - 06/01/2012
06/01/2012 - 07/01/2012
07/01/2012 - 08/01/2012
08/01/2012 - 09/01/2012
09/01/2012 - 10/01/2012
10/01/2012 - 11/01/2012
11/01/2012 - 12/01/2012
12/01/2012 - 01/01/2013
01/01/2013 - 02/01/2013
02/01/2013 - 03/01/2013
03/01/2013 - 04/01/2013
04/01/2013 - 05/01/2013
05/01/2013 - 06/01/2013
06/01/2013 - 07/01/2013
07/01/2013 - 08/01/2013
08/01/2013 - 09/01/2013
09/01/2013 - 10/01/2013
10/01/2013 - 11/01/2013
11/01/2013 - 12/01/2013
12/01/2013 - 01/01/2014
01/01/2014 - 02/01/2014
02/01/2014 - 03/01/2014
03/01/2014 - 04/01/2014
04/01/2014 - 05/01/2014
05/01/2014 - 06/01/2014
06/01/2014 - 07/01/2014
07/01/2014 - 08/01/2014
08/01/2014 - 09/01/2014
09/01/2014 - 10/01/2014
10/01/2014 - 11/01/2014
11/01/2014 - 12/01/2014
12/01/2014 - 01/01/2015
01/01/2015 - 02/01/2015
02/01/2015 - 03/01/2015
03/01/2015 - 04/01/2015
04/01/2015 - 05/01/2015
05/01/2015 - 06/01/2015
06/01/2015 - 07/01/2015
07/01/2015 - 08/01/2015
08/01/2015 - 09/01/2015
09/01/2015 - 10/01/2015
10/01/2015 - 11/01/2015
11/01/2015 - 12/01/2015
12/01/2015 - 01/01/2016
01/01/2016 - 02/01/2016
02/01/2016 - 03/01/2016
03/01/2016 - 04/01/2016
04/01/2016 - 05/01/2016
05/01/2016 - 06/01/2016
06/01/2016 - 07/01/2016
07/01/2016 - 08/01/2016
08/01/2016 - 09/01/2016
09/01/2016 - 10/01/2016
10/01/2016 - 11/01/2016
11/01/2016 - 12/01/2016
12/01/2016 - 01/01/2017
01/01/2017 - 02/01/2017
02/01/2017 - 03/01/2017
03/01/2017 - 04/01/2017
04/01/2017 - 05/01/2017
05/01/2017 - 06/01/2017
06/01/2017 - 07/01/2017
07/01/2017 - 08/01/2017
08/01/2017 - 09/01/2017
09/01/2017 - 10/01/2017
10/01/2017 - 11/01/2017
11/01/2017 - 12/01/2017
12/01/2017 - 01/01/2018
01/01/2018 - 02/01/2018
02/01/2018 - 03/01/2018
03/01/2018 - 04/01/2018
04/01/2018 - 05/01/2018
05/01/2018 - 06/01/2018
06/01/2018 - 07/01/2018
07/01/2018 - 08/01/2018
08/01/2018 - 09/01/2018
09/01/2018 - 10/01/2018
10/01/2018 - 11/01/2018
11/01/2018 - 12/01/2018
12/01/2018 - 01/01/2019
01/01/2019 - 02/01/2019
02/01/2019 - 03/01/2019
03/01/2019 - 04/01/2019
04/01/2019 - 05/01/2019
05/01/2019 - 06/01/2019
06/01/2019 - 07/01/2019
07/01/2019 - 08/01/2019
08/01/2019 - 09/01/2019
09/01/2019 - 10/01/2019
10/01/2019 - 11/01/2019
11/01/2019 - 12/01/2019
12/01/2019 - 01/01/2020
01/01/2020 - 02/01/2020
02/01/2020 - 03/01/2020
03/01/2020 - 04/01/2020
04/01/2020 - 05/01/2020
05/01/2020 - 06/01/2020
06/01/2020 - 07/01/2020
07/01/2020 - 08/01/2020
08/01/2020 - 09/01/2020
09/01/2020 - 10/01/2020
10/01/2020 - 11/01/2020
11/01/2020 - 12/01/2020
12/01/2020 - 01/01/2021
02/01/2021 - 03/01/2021
03/01/2021 - 04/01/2021
04/01/2021 - 05/01/2021
05/01/2021 - 06/01/2021
06/01/2021 - 07/01/2021
07/01/2021 - 08/01/2021
08/01/2021 - 09/01/2021
09/01/2021 - 10/01/2021
10/01/2021 - 11/01/2021
11/01/2021 - 12/01/2021
12/01/2021 - 01/01/2022
01/01/2022 - 02/01/2022
02/01/2022 - 03/01/2022
03/01/2022 - 04/01/2022
04/01/2022 - 05/01/2022
05/01/2022 - 06/01/2022
06/01/2022 - 07/01/2022
07/01/2022 - 08/01/2022
08/01/2022 - 09/01/2022
09/01/2022 - 10/01/2022
10/01/2022 - 11/01/2022
11/01/2022 - 12/01/2022
12/01/2022 - 01/01/2023
01/01/2023 - 02/01/2023
02/01/2023 - 03/01/2023
03/01/2023 - 04/01/2023
04/01/2023 - 05/01/2023
05/01/2023 - 06/01/2023

Powered by Blogger